Each time you are admiring a Tag Heuer watch you are, in fact, looking at the brand commitment to innovate at the level of the movement, aesthetic and materials, always targeting the best ways to achieve a high-end product.
And in a global market where each brand is striving to consolidate or to make a name for itself, Tag Heuer has the wisdom to understand that the value of a product is given, beside the technological achievements, by the history that lies behind. And following this path of appreciation of their past, Tag Heuer has become one of the most recognized brand in the world.
The passion for the automobile universe translated through the sequel of watches that made history is what makes this Steve McQueen Monaco model special, putting it on the same level with watches like the Chopard Chrono Porsche 919.
A brushed with polished steel case that measures 39mm is the perfect layout for the blue dial that vibrates chromatically because of the red touches of the hands. The two white sub-dials positioned at 3 and 9 o`clock and the date window at 6 o`clock are engaged in offering great functions by the pushers that work effortlessly. This is a practical watch, the perfect response to a necessity. Its functions are useful and a proof of the brand strong believe that any time measurement instrument should first serve some basic needs. Calibre 12 means a self-winding automatic movement that works with an outstanding precision. The strict architecture of the design doesn`t confuse you and the beauty of it resides in its simplicity. Small details like the pointed hour and minute hands or the rounded corners of the iconic square shape come from the time allocated by the Swiss brand when constructing a new model, making sure that all aspects are kept in sight. There is no average notion in their philosophy as they have a name to honor and keep.
The hands wear Superluminova, the substance that assures legibility during nighttime and the watch is tested for 100 m water resistance, so the versatility is not an issue.
To achieve the sporty look, the black rubber adjustable strap with deployment buckle secures the watch at your wrist where it will transfer you its most important qualities: confidence, precision and reliability. Because of its well perfected design based on the iconic original model, the watch can play a sporty or a casual/elegant role depending on the scenery.
The Monaco branding has grown and perfected over the years and a big contribution to its never-ending success is due to the artistic side of the development process that is so carefully elaborated in order to always surpass the existing models but also to respond properly to the buyer`s requests and to assure the international expansion of the brand.
If the case seems a work of art, take a look at the mechanism through the exhibition case back and you will find yourself looking at what a Swiss made mechanism means.
All the functions are easily accessible through the pushers so there is no struggle, no intent to overwhelm or complicate things in this watch. Straight lines, bold hands, powerful caliber. The bond with sports is as strong as always and visible in all the small details and no wonder that the brand experience and wish to go forward have transform it in a pioneer of the watch industry and a must have for all the watch lovers.