One of the most important and famous models in Rolex’s history is the Rolex Day-Date. Its fame is an inevitable consequence of its popularity among U.S Presidents and international statesmen; hence its nickname – Rolex President. The first U.S. ruler that wore this model was President Dwight Eisenhower, but many others showed the same appreciation for this distinctive Rolex design.
Besides the iconic nickname, the Rolex Day-Date also has a very rich tradition. Rolex started its celebrity-based advertising campaign early by giving its 1000th Day-Date piece to Winston Churchill and the 1500th one to Dwight Eisenhower. It’s a well-known fact that there is no other watch on this planet as influential and affluent as the Rolex President.
One of the most recent personalities that have developed a fine taste for Rolex Day-Date watches is Dick Cheney. Even though there have been countless U.S. Presidents who have worn Rolex Day-Date watches over the history, Dick Cheney appears to be the first U.S Vice President to sport this design during his two terms in the office. And his choice wasn’t a very discrete one. The statesman decided to go big with a considerably opulent Yellow Gold case Rolex Day-Date with a Champagne gold dial. Unfortunately, this style choice wasn’t a very lucky one for Dick Cheney as his political career didn’t go further than the role of Vice President.
But honestly, who could blame U.S Vice President Dick Cheney for preferring a Rolex Day-Date over any other timepiece on the planet? After all, the Rolex Day-Date was the first watch to offer both the day and date function. And let’s not forget the fact that it has a spectacular design perfected by the finest metals around. Rolex offers the President line in three versions- platinum, yellow gold and white gold, but the yellow gold one is by far the most luxurious one. The inside of the Day-Date impresses as much as the outside. The watch has an outstanding 31 jewels self-winding mechanical movement and the Rolex Quickset feature. It is a highly accurate time keeping device. And if Dick Cheney is passionate about water sports then he is certainly very thrilled about the watch’s 100 meters water resistance.
Many people are simply fascinated by the looks, prestige and reputation of the Rolex Day-Date, but this is definitely not a watch for the masses. It is a very expensive and rare timepiece designed to accompany Presidents and statesmen on their way to success. It is a watch that had endured the most critical changes in history with grace and sophistication. U.S. Vice President Dick Cheney is one of the lucky personalities who had the chance of wearing this masterpiece, a perennial watch that has no limits when it comes to style and luxury.